A brand to enhance what the Valais does best !
The Valais brand was created as a sign of recognition for both origin and quality of the Valais region’s emblematic products. It is a collective and multi-sector trademark with the objective of promoting the Valais region within the consumer and tourism markets. Consumers can be sure they are acquiring a product of high quality which comes from a socially and environmentally conscious business.
The values of the Valais trademark :
Loterie Romande fulfils a public-service mission predicated on a model that is unique worldwide: 100% of its profits are redistributed to non-profit-making bodies and
organisations. It thus supports thousands of associations in French-speaking Switzerland that work for the good of the community in the fields of culture, social welfare, health
care, heritage projects, research, education, the environment and sport.
To fulfil its mission, Loterie Romande operates lottery games and organises betting on sports and horse racing in the six French-speaking Swiss cantons. Independent
bodies appointed by these cantonal authorities decide how its profits are allocated.
Aware of its social responsibilities, Loterie Romande pledges to run its business operations judiciously and ethically. Efforts to prevent and combat addictive gambling
form a wholly integral part of its corporate strategy.
Zermatt, this is the most popular mountain village with the world’s most photographed mountain. This is where alpinists, ski fans, bon vivants and nature lovers meet.
Fascinated, alpinists still climb the Matterhorn (4’478 metres above sea level) on the traces of its first ascender Edward Whymper, who managed to reach the mountain’s summit via the renowned Hörnligrat in 1865. Zermatt will celebrate the 150th anniversary of the first ascent in the year 2015.
Guests conveniently reach the centre of the alpine village by train. Zermatt has always been car-free. Walking is the transport of choice, both during summer and winter, or you can take a horse carriage or one of the small electric taxis that take the guests’ luggage through the narrow streets to the hotels and holiday apartments. Zermatt is a pioneer for sustainability. Many enterprises (hotels, restaurants, cabel ways e.g. care since decades for a responsible handling of the resources like water, electricity, but also for the traffic and the technology of buildings e.g.
360 kilometres of ski runs await winter sports enthusiasts from early in the morning until late afternoon both on the Swiss as well as on the Italian side of the Matterhorn, where the mountain is called Monte Cervino. The summer skiing area on the Theodul Glacier boasts 20 kilometres of runs with guaranteed snow. In other words: Zermatt offers 365 days of skiing per year. But winter hikers and snow shoe enthusiasts can also enjoy the snowy, glistening landscape. In the summer time, one can chose to walk on more than 400 km marked hiking and walking trails.
Top quality gastronomy awaits the guests in the village, in the hotels and on the hiking paths and ski runs in the mountains: 18 restaurants combine a total of 246 Gault Millau points. Many Zermatt hotels and restaurants are family-owned and confidently live their tradition, offering their guests – which include up to 80 percent regular guests of many years – high quality service. New hotels and also those with a history display state-of-the-art construction standards. Many of these are characterised by alpine chic, combining stone, glass and often old and well-kept wood. For those who, apart from indulgence and exercise, also enjoy shopping, we recommend a peaceful stroll along the Bahnhofstrasse. In the evenings, guests and locals can choose from a large number of clubs, bars und dancing bars for long nights out.