Gunter Pauli – the ‘Steve Jobs of sustainable development’; he tirelessly promotes a great number of solutions throughout the planet connected not only with circular economics but also ‘positive ecology’, which he calls the ‘blue economy’.

Here it is not about of being less bad, producing less waste, but being good from the start, conceiving products capable of de-polluting nature through their functioning, and not simply polluting it less.

He is an accumulator of solutions, gathering together a great number of techniques and proposing them to businesses, regions and states. He presents a particularly optimistic vision of the potentialities opened up to humankind thanks to various ecological and economic innovations that he disseminates.