While still a student at the University of Lausanne Business School, he had the idea of an enterprise that is to become the Switcher brand. He developed this while studying political science in the daytime and undertaking a temporary job at night as a taxi driver. The Swiss brand has become a reference for t-shirts, sweaters and polo shirts in a wealth of colours.
Commitment to fair trade and environmental and social responsibility are hallmarks of the company which exist well beyond Swiss frontiers. Since 2006 the company has vouched for the total transparency of its Switcher products, through the www.respect-code.org.